Just as you would hire a coach to improve your golf swing or tennis game, a financial coach helps you maximize the benefits of your investment strategy. A financial coach is one who motivates, provides discipline, keeps you focused on long-term goals, and simplifies the investing process by sticking to the fundamentals.

A coach does not allow dysfunctional behavior, or let you settle for anything less than your best. A coach is not an equipment manager, who just throws different products at you to try on. He looks out for your best interest, not his.

A coach’s job is to ask you the right questions, to which you can find answers for yourself. He gives you the education and guidance so you can determine what is best for you. In a time where media hype is endless and so much seems uncertain, finding a reliable coach is the solution to demystifying the investment process.